Developers
July 29, 2020

How Does Google Fight Search Spam?

A long-lasting fight, Google vs Spammers. 99% of Google's search results are spam-free.

Today we will talk about how Google fights their search spam. In other words, how Google keeps its search engine clean. Google states that their number 1 priority is to make sure users receive the highest quality results possible.  

The web is full of negative content and it includes webspam. This can decrease the positive experience for people that are looking for helpful information. There are entire teams dedicated to preventing the webspam from appearing in the web results. The problem is: There are many more spammers than people working to prevent spam.  

The way to fight the webspam is to stay ahead of the spammers. As you can imagine, it is a constant challenge, as the spammers never rest. The team is engaged with webmasters. The webmasters are up to date with the best practices to make great content available on the web.

25 billion spam pages discovered every day

There are currently hundreds of billions of webpages indexed and serving billions of queries every day. There is a constant try from the web manipulators to manipulate the search ranking. More than 25 billion spam pages are discovered every day.

In this number, we can observe up to what extent spammers are willing to go to. Spammers are persistent in their intent to contaminate the web. But Google is even more persistent at the time of making sure you find as little spam as possible.

99% of the web results are spam-free. In 2018, spam was reduced by 80% and from then on, it continued to decrease and decrease. One of the most popular spams are link spams. They continued to be used, but over 90% of link spam has been found by the systems.  

Another kind of spam, Hacked spam, has remained stable compared to previous years where it was steadily increasing. Google continues to work on solutions to help hacked websites. 

In 2019 Google had one thing in mind to fight spam, and that was fighting it with the use of machine learning. The ML has been trained by Google to identify and prevent the spammy results. 

The use of fake buttons, suspicious redirects and malware try to plague the web, in the last couple of years, there has been an increase In this kind of spammy sites all around the world. The real problem with this is that these websites offer no value to the users, but they are promoted as if they do offer value. From 2018 to 2019 there has been a 60% decrease in this kind of websites.

As Google becomes better catching spam, they invest all their energy and time into reducing harm, scams, and fraud. The typical scammer's trick of trying to trick the user into thinking they are visiting an official site when they are not, is one of the biggest concerns of the web's security.  

Redirecting scamming websites

Scammers build websites that look the same as the original website and often redirect the users to the original website. They can for example create fake domains of Facebook with fake logins, and when you log in it redirects you to your Facebook homepage. Meaning that you don't realize that you give away your login information because you successfully logged in.  

The same happens with bank websites or any kind of webpage that is information sensitive. There's no doubt that scammers are after banking information and often steal credit card information or banking credentials.

As a user and developer of the web, beware of phishing and scam sites. They should be caught by the web's antivirus or alerting system, but in some cases, they are so sophisticated they are not caught. Always check that you typed correctly the domain name as hackers tend to replicate websites with similar domains.

By being a web user you have one responsibility that hasn't been made clear by web companies. Help protect the web! If you find one phishing, scamming, or spammy website, don't doubt to report it to Google as they will take care of it immediately. In 2019 Google has received 230,000 reports of search spam and of the 230,000 they took action and eliminated 82% of the reports. After getting a report, Google notifies webmasters. Last year, 90 million messages has been sent to website owners to let them know about issues or problems affecting their website.

In conclusion, Google has been fighting web spam since the beginning of the web. They fight spam effectively by using machine learning models trained to identify spammy websites and also by receiving manual reports about websites that may seem suspicious or malicious. As a web user, you have the responsibility to protect the web and protect yourself. You can do this by always checking that the domain name you type is the correct one and doesn't have any spelling mistakes. You can also protect the web by reporting fake or spammy websites to Google. They immediately take action. Spam is a big thing in the web, to be exact, there are 25 billion spammy websites discovered every day.

TagsGoogleWebspamMachine Learning
Lucas Bonder
Technical Writer
Lucas is an Entrepreneur, Web Developer, and Article Writer about Technology.

Related Articles

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DevelopersJuly 29, 2020
How Does Google Fight Search Spam?
A long-lasting fight, Google vs Spammers. 99% of Google's search results are spam-free.

Today we will talk about how Google fights their search spam. In other words, how Google keeps its search engine clean. Google states that their number 1 priority is to make sure users receive the highest quality results possible.  

The web is full of negative content and it includes webspam. This can decrease the positive experience for people that are looking for helpful information. There are entire teams dedicated to preventing the webspam from appearing in the web results. The problem is: There are many more spammers than people working to prevent spam.  

The way to fight the webspam is to stay ahead of the spammers. As you can imagine, it is a constant challenge, as the spammers never rest. The team is engaged with webmasters. The webmasters are up to date with the best practices to make great content available on the web.

25 billion spam pages discovered every day

There are currently hundreds of billions of webpages indexed and serving billions of queries every day. There is a constant try from the web manipulators to manipulate the search ranking. More than 25 billion spam pages are discovered every day.

In this number, we can observe up to what extent spammers are willing to go to. Spammers are persistent in their intent to contaminate the web. But Google is even more persistent at the time of making sure you find as little spam as possible.

99% of the web results are spam-free. In 2018, spam was reduced by 80% and from then on, it continued to decrease and decrease. One of the most popular spams are link spams. They continued to be used, but over 90% of link spam has been found by the systems.  

Another kind of spam, Hacked spam, has remained stable compared to previous years where it was steadily increasing. Google continues to work on solutions to help hacked websites. 

In 2019 Google had one thing in mind to fight spam, and that was fighting it with the use of machine learning. The ML has been trained by Google to identify and prevent the spammy results. 

The use of fake buttons, suspicious redirects and malware try to plague the web, in the last couple of years, there has been an increase In this kind of spammy sites all around the world. The real problem with this is that these websites offer no value to the users, but they are promoted as if they do offer value. From 2018 to 2019 there has been a 60% decrease in this kind of websites.

As Google becomes better catching spam, they invest all their energy and time into reducing harm, scams, and fraud. The typical scammer's trick of trying to trick the user into thinking they are visiting an official site when they are not, is one of the biggest concerns of the web's security.  

Redirecting scamming websites

Scammers build websites that look the same as the original website and often redirect the users to the original website. They can for example create fake domains of Facebook with fake logins, and when you log in it redirects you to your Facebook homepage. Meaning that you don't realize that you give away your login information because you successfully logged in.  

The same happens with bank websites or any kind of webpage that is information sensitive. There's no doubt that scammers are after banking information and often steal credit card information or banking credentials.

As a user and developer of the web, beware of phishing and scam sites. They should be caught by the web's antivirus or alerting system, but in some cases, they are so sophisticated they are not caught. Always check that you typed correctly the domain name as hackers tend to replicate websites with similar domains.

By being a web user you have one responsibility that hasn't been made clear by web companies. Help protect the web! If you find one phishing, scamming, or spammy website, don't doubt to report it to Google as they will take care of it immediately. In 2019 Google has received 230,000 reports of search spam and of the 230,000 they took action and eliminated 82% of the reports. After getting a report, Google notifies webmasters. Last year, 90 million messages has been sent to website owners to let them know about issues or problems affecting their website.

In conclusion, Google has been fighting web spam since the beginning of the web. They fight spam effectively by using machine learning models trained to identify spammy websites and also by receiving manual reports about websites that may seem suspicious or malicious. As a web user, you have the responsibility to protect the web and protect yourself. You can do this by always checking that the domain name you type is the correct one and doesn't have any spelling mistakes. You can also protect the web by reporting fake or spammy websites to Google. They immediately take action. Spam is a big thing in the web, to be exact, there are 25 billion spammy websites discovered every day.

Google
Webspam
Machine Learning
About the author
Lucas Bonder -Technical Writer
Lucas is an Entrepreneur, Web Developer, and Article Writer about Technology.

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