Developers
July 23, 2020

How Google’s New Page Experience Updates Will Impact SEO in 2021

Google is going to change the search rankings and introduce a new ranking signal, which combines Core Web Vitals with existing user experience signals. This new signal will change how Google ranks the websites.

Today we will talk about the importance and the evaluation of Page Experience. It is known that User Experience is one of the most important things when delivering a product. Let's take a look.

Google studies and industry research has shown that users prefer to use a page that counts with great page experience. How good a page is, can be measured by some critical criteria. How quickly a page loads, how mobile-friendly it is, how it ranks, among others. 

Core Web Vitals

The past month, The Google Chrome team announced the Core Web Vitals. These are metrics that relate to speed, responsiveness, and visuals. By using this, developers can easily measure their user experience.  

Google announced that they are providing a preview of the upcoming search ranking system. The new system incorporates the new metrics. Old metrics will still work, so as not to compromise the past standards, but the ones who update to the latest metrics will be ranked better.

Despite the update, Google still supports AMP and will continue to link AMP pages when they are available. The developer tools to help optimize your page experience have been updated.

Google notes: As there is such a big focus on Covid-19 and so many companies have been impacted, the ranking changes are delayed until next year. Google has announced the changes, but it will give time for everybody to be able to update to the latest standards.
The page experience signal measure how users perceive the user experience while interacting with a webpage. Optimizing your website makes your web more reputable and usable for users.

Two things occur when developers follow user experience standards. They will have more active users, and they will attract new ones as people only recommend websites they find attractive.

What are Core Web Vitals? They are a set of useful metrics that work by remarking aspects of user experience. They measure web usability standards such as load times, interactivity, and stability.

The new signals are combined with the old signals. The Core Web Vitals are now combined with the past Search signals. This adds up to mobile-friendliness, safe-browsing, HTTPS-security, and others. More page experience signals are going to be added every a couple of months, as the user experience keeps developing.

The better your page experience, the more people engage with your page. A bad page experience can be considered bad design and bad information organization. If a user has to browse for a long time for important information, then it's definitely not a good user experience.

Raising the Web standard

By adding page experience to the signals that Google currently uses, websites will raise their standard and Google will rank better. Webpages will be better found related to the input of the user.

There are a couple of things Google has done in order to help developers be up to date with the Core Web Vitals.  Lighthouse and PageSpeed Insights have been updated. Google Search Console gives a report to help site owners see where they can improve their website.

All components of page experience matter, but Google has made some priorities. Pages with the best information will be prioritized. So remember, it's not only about design, it's about content. 

The mobile Top Stories is a search feature that focuses on AMP results. These results have been optimized for good page experience. The top Stories inspired new ways of how page experiences can be developed.

After the page experience ranking update, the eligibility criteria for the Top Stories will be updated too. AMP will no longer be required for stories to be featured in Top Stories. With this update, page experience will become a major factor for the ranking of Top Stories.

User engagement is expected to improve as websites get better and Google ranking improves. The new signals are there to help the web get better, not to create a limitation. Google is giving more than 6 months in advance for developers to get in tune with the new signals.

The new update changes the focus on how they rank websites entirely. The change of focus gives more power to the users as the websites that people like the most will be ranked first. It is logical that this major update occurs, as the focus has also changed from past standards to content-based search.

In conclusion, Google has announced the release of a new signal, a new algorithm. From next year on it will rank its websites based on the Page Experience signal. It will not be the only signal, as there are hundreds working. It will be added and combined with the existing ones. The Google Chrome team has announced the release of the Core Web Vitals, a new way to measure and track your user experience. The Core Web Vitals are based on page load times, interactivity, and stability.

TagsSEOPage ExperienceSearch Rankings
Lucas Bonder
Technical Writer
Lucas is an Entrepreneur, Web Developer, and Article Writer about Technology.

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DevelopersJuly 23, 2020
How Google’s New Page Experience Updates Will Impact SEO in 2021
Google is going to change the search rankings and introduce a new ranking signal, which combines Core Web Vitals with existing user experience signals. This new signal will change how Google ranks the websites.

Today we will talk about the importance and the evaluation of Page Experience. It is known that User Experience is one of the most important things when delivering a product. Let's take a look.

Google studies and industry research has shown that users prefer to use a page that counts with great page experience. How good a page is, can be measured by some critical criteria. How quickly a page loads, how mobile-friendly it is, how it ranks, among others. 

Core Web Vitals

The past month, The Google Chrome team announced the Core Web Vitals. These are metrics that relate to speed, responsiveness, and visuals. By using this, developers can easily measure their user experience.  

Google announced that they are providing a preview of the upcoming search ranking system. The new system incorporates the new metrics. Old metrics will still work, so as not to compromise the past standards, but the ones who update to the latest metrics will be ranked better.

Despite the update, Google still supports AMP and will continue to link AMP pages when they are available. The developer tools to help optimize your page experience have been updated.

Google notes: As there is such a big focus on Covid-19 and so many companies have been impacted, the ranking changes are delayed until next year. Google has announced the changes, but it will give time for everybody to be able to update to the latest standards.
The page experience signal measure how users perceive the user experience while interacting with a webpage. Optimizing your website makes your web more reputable and usable for users.

Two things occur when developers follow user experience standards. They will have more active users, and they will attract new ones as people only recommend websites they find attractive.

What are Core Web Vitals? They are a set of useful metrics that work by remarking aspects of user experience. They measure web usability standards such as load times, interactivity, and stability.

The new signals are combined with the old signals. The Core Web Vitals are now combined with the past Search signals. This adds up to mobile-friendliness, safe-browsing, HTTPS-security, and others. More page experience signals are going to be added every a couple of months, as the user experience keeps developing.

The better your page experience, the more people engage with your page. A bad page experience can be considered bad design and bad information organization. If a user has to browse for a long time for important information, then it's definitely not a good user experience.

Raising the Web standard

By adding page experience to the signals that Google currently uses, websites will raise their standard and Google will rank better. Webpages will be better found related to the input of the user.

There are a couple of things Google has done in order to help developers be up to date with the Core Web Vitals.  Lighthouse and PageSpeed Insights have been updated. Google Search Console gives a report to help site owners see where they can improve their website.

All components of page experience matter, but Google has made some priorities. Pages with the best information will be prioritized. So remember, it's not only about design, it's about content. 

The mobile Top Stories is a search feature that focuses on AMP results. These results have been optimized for good page experience. The top Stories inspired new ways of how page experiences can be developed.

After the page experience ranking update, the eligibility criteria for the Top Stories will be updated too. AMP will no longer be required for stories to be featured in Top Stories. With this update, page experience will become a major factor for the ranking of Top Stories.

User engagement is expected to improve as websites get better and Google ranking improves. The new signals are there to help the web get better, not to create a limitation. Google is giving more than 6 months in advance for developers to get in tune with the new signals.

The new update changes the focus on how they rank websites entirely. The change of focus gives more power to the users as the websites that people like the most will be ranked first. It is logical that this major update occurs, as the focus has also changed from past standards to content-based search.

In conclusion, Google has announced the release of a new signal, a new algorithm. From next year on it will rank its websites based on the Page Experience signal. It will not be the only signal, as there are hundreds working. It will be added and combined with the existing ones. The Google Chrome team has announced the release of the Core Web Vitals, a new way to measure and track your user experience. The Core Web Vitals are based on page load times, interactivity, and stability.

SEO
Page Experience
Search Rankings
About the author
Lucas Bonder -Technical Writer
Lucas is an Entrepreneur, Web Developer, and Article Writer about Technology.

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